Press Release Summary = Richard Hewitt, a keen fisherman, collector of rare tackle and the owner of Salmon Reel, a company that specialises in mobile phone ringtones, has decided to reproduce the sounds of Brass Perfect, Fortuna and Zane Grey for delivering as ringtones using txtNation.
Press Release Body = It could go down in history as the fisherman's greatest contribution to world peace.
In the world of angling, silence is still deemed a virtue. By contrast, the mobile phone that springs to life with Crazy Frog or Nelly Furtado's Promiscuous Girl is a form of public nuisance that speaks volumes about the ignorance and inconsideration of its owner.
Which is why Richard Hewitt, a keen fisherman, collector of rare tackle and the owner of Salmon Reel, a company that specialises in mobile phone ringtones, has decided to reproduce the sounds of Brass Perfect, Fortuna and Zane Grey.
These are not rock bands - indeed, they are no more than a collection of clicks and whirrs - but they are music to the ear of the discerning angler. They are the sounds of some of the finest fishing reels ever made, each boasting a lovingly crafted mechanism.
Powered by mPUSH technology, a txtNation service, all tones can now be delivered worldwide to a users mobile instantly at the click of a button.
The sounds were recorded in the museum of Hardy in Alnwick, Northumberland, where a vast collection of vintage reels is on display.
"Hardy is unquestionably the most famous reel manufacturer in the world," Mr Hewitt said. "We chose those three as our premium sounds because of the quality of their check mechanisms and their heritage."
Mr Hardy had the idea of harnessing the soothing and satisfying tones of a fine fishing rod in action when his daughters showed him how far ringtone technology had advanced. "One of the motivating factors was my irritation at mobile phones and the way ringtones are so intrusive," he said.
Many ringtones can be downloaded free, but Mr Hewitt is charging between £3 and £5 for his via the internet, with some of the proceeds going to the North Atlantic Salmon Fund, a conservation body.
Salmon Reel's other ringtones include the songs of the sparrow, lark and crow, the sounds of goats, sheep and rustling woodland. There is also a selection for the keen equestrian, who can be alerted with the sounds of a neigh, a trot or a gallop.
Controversy rages over which is the world's most irritating ringtone, although Crazy Frog has topped the polls more than once.
In China a current favourite is a ringtone featuring the ranting of a football commentator who almost launched himself into orbit with an overexcited summary of the Italy-Australia game in the World Cup.
txtNation powering Salmon Reel (www.salmonreel.com) shows the flexibility to meet all content delivery requirements.
Web Site = http://www.txtnation.com
Contact Details = txtNation Poseidon House Neptune Park Cattedown Plymouth Devon PL4 0SN